This four-session training (two 2-hour sessions per day) gives you foundational ideas and practical tools for improving health and safety communication across a wide range of issues. You’ll learn:

1. The Mindsets That Ground Effective Communication

• Positive, Hopeful, and Generative. Fear-based efforts have a well-documented ceiling — they trigger defensiveness and often produce the opposite of what we intend. We explore how shifting to strengths-based, possibility-focused communication builds lasting community receptivity and invites participation rather than resistance.
• Adaptive vs. Technical. Most complex health challenges are rooted in values, culture, and behavior — not technical problems a better brochure can solve. We explore how connecting to shared values supports the change you’re trying to grow.
• Systems, Not Individuals, as the Frame. Individual behavior is shaped by structural, environmental, and policy conditions. We look at how to develop communication strategies that move beyond individual behavior to frame issues in ways that reflect — and influence — the broader system.
• The Socio-Behavioral Mindset. Effective communication targets the specific beliefs that drive behavior change. We explore how to surface those beliefs through data and address them directly in your strategies.

2. A Clear, Repeatable 4-Step Process

• Step 1: Lay the Groundwork. Engage the right stakeholders early so your strategy is built on genuine community insight and trust.
• Step 2: Understand and Strategize. Use data to identify priorities and anchor your communication efforts to what will actually move the needle.
• Step 3: Move to Action. Learn how to pilot your communication strategies, refine based on feedback, and launch your effort.
• Step 4: Learn for Ongoing Success. Use data to refine performance, document impact, and continuously improve your approach.

3. A Workbook That Keeps Working for You

You’ll receive a workbook that serves three purposes: a companion through the training, a living planning document, and a briefing tool for your partners.

During the training, use it to organize your thinking as you move through the framework — capturing insights, working through your specific situation, and building your strategy in real time. After the training, it helps you stay anchored to your goals as your efforts evolve. When working with creative partners, designers, or media teams, it becomes a shared reference that connects what you’re trying to shift to the outcomes you’re working toward.